Online Reputation Management

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March 20, 2016

2:42 pm

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Online Reputation Management is a service that more and more online marketing companies are offering. While other methods of online marketing such as Search Engine Optimisation (SEO), Email Marketing, Social Media Marketing tend to promote your products and services across the web, Online Reputation Management tends to limit the damage caused by an effective online marketing campaign (that is one that reaches a lot of potential customers) when your goods and services does not meet the expectations of those clients. In other words when a customer does business with you as a result of a successful online marketing campaign but you are unable to deliver a satisfactory service you need an online reputation management service.

Why is it so important to manage your online reputation?
Building a good reputation can take years, gaining a bad one can take seconds – this old adage is as true as ever in the internet age. To take Tesco (retail supermarket) as an example. As a result of their Friday Frenzy promotion that went wrong comments started to surface on Facebook. Comments such as:

What a waste of time, think Ill stick to another company for clothes.

Im off, more things to do and other shops to buy from

Not happy with Tesco now, surely thats against the sales of goods act or advertising or something

Dont forget to unlike the page when you get the code to stop further publicity for Tesco

This is (and was) damaging for Tesco in the sense that potential customers searching for the company are likely to find these comments and will be put off by it, which will result in lost customers. No company ever went into business to lose customers, not especially in this way. In todays market and with the huge growth of consumer generated media, online news and industry news, such as blogs, forums, news sites, network sites and message boards, information can be quickly generated and indexed by search engines. That is why business owners realise the importance of listening to what is being said about their businesses online, especially if these messages are negative. Successful organizations are aware of the importance of brand reputation. A positive brand reputation brings trust, confidence, and sales, which are ultimately reflected in revenue growth and profitability.
A Bad reputation can and does result in lower level of consumer confidence, and in turn, a reduction in revenue and profits.
That is why Online Reputation Management is such a vital service for many companies. But how do online marketing companies manage the reputation of their client, how do they stay ahead of all the negative comments that creep out of the web.

Online Reputation Management tools.
These tools will index conversations from blogs, social networks and other social media. These tools will search the blogging world for comments, articles, posts and tweets. As Twitter is quickly growing to become the number one social networking site, I was interested to find out that there are tools out there that monitor what is being said about your business on the website. I found a tool that provides hourly Twitter alerts sent via email, where you can specify keywords, people and links to track. Ofcourse Google alerts is a popular monitoring tool that can be used to monitor new contents on the web with a keyword that you suggest amongst others.

Obstacles to Online Reputation Management
Googles introduction of real-time results into their SERPs has a negative impact for Online Reputation Management because it means that if your name or brand is sites like Twitter, it is likely to start appearing near the top of the search results. This matters for Online Marketing companies because now all the little tweets of the world surrounding your brand or name become more visible to the generic searcher.
Facebook has announced new privacy settings that also complicate reputation management. Users of the site will now have to opt-out from having their status updates displayed to ‘Everyone’.

Everyone includes the search engines.

The most troubling aspect of this is that most users will not know to ‘opt-out’ to keep their status info private.

It’s a shame, because this is a big deal when combined with Google’s new real-time search.
So in conclusion if you want to better understand the role of online marketing companies in Online Reputation Management, see the disgruntled customer as a villain who is determined to destroy the company (victim) and the Online Marketing company as the hero whos mission is to quickly remove the threat from search engines (battleground) and from every nook and cranny.

Integrated Management Systems – Advantages To Integrate High Quality, Ohs And Ems

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March 8, 2016

7:10 am

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The actual Integrated Management Systems (IMS) has become a hot theme not only among manufacturing corporations but also amongst numerous service institutions for example construction. The main reason for this trend is because of the growing quantity of management systems or standards which are implemented globally. IMS needs the amalgamation of numerous individual management systems for example AS/NZS ISO 9001, AS/NZS ISO 14001, AS/NZS 4801 and several more. Therefore, the main objective of an IMS is always to manage an organisation by way of a single harmonized management system rather than numerous management systems.

The thought of IMS became very related with the introduction and execution of ISO 14001 which envisaged integrated organizational method (or systems method) to environmental sustainability. In the same way, IMS has become a lot more important with the introduction of many standards. As much more and a lot more management systems are obtainable today, it is important for any organization to perform towards a harmonized, easy and simply implementable IMS.

It is really likely that any business implementing AS/NZS ISO 14001 (or the environmental management program), has a high quality management method (such asISO 9001) currently in location. Today, not just consumers but also regulatory authorities insist that the suppliers or service organizations (for example construction organisations) should implement AS/NZS ISO 9001 Quality Management Systems (QMS) whilst moving towards ISO 14001.

When a person closely examine the AS/NZS ISO 9001, AS/NZS ISO 14001 and AS/NZS 4801 Occupational Well being &Safety (OHS), he/she would discover that each one of these systems have many common processes and procedures. Also, its essential to note that there are no ISO standards for OHS. However, implementation OHS or adhering to OHS requirements in an organization may be easy if it has the QMS and EMS accreditation currently in spot.

Why any business seeks for IMS ?

In order to preserve or satisfy clients, several institutions mandate its suppliers or service providers (for example construction contractors) developing and implementing their own quality, OHS and environmental management systems.

To overcome trade barriers, many institutions or construction companies (operating in global markets like USA, EU, and Australasia) adapt and implement ISO 9001 and ISO 14001 accreditations. Such accreditations not just enhance the image of any organization globally as quality and environmentally conscious organization but in addition such an organization is readily accepted by consumers in the global markets.

Cost reduction by way of lower insurance payments: – Many corporations that have implemented AS/NZS ISO 14001 and AS/NZS 4801 can be eligible for reduced Insurance premium offered by insurance companies. The organisations for example construction businesses which are operating in highly risky and constantly changing work environment may be able to get appreciable benefit by way of IMS which comprised of AS/NZS ISO 9001, AS/NZS ISO 14001 and AS/NZS 4801.

It demonstrates not merely their commitment to top quality and also its adherence to processes and procedures required for the safety of the workers at the work place including the environment.

To boost the effectiveness of the QMS, EMS and OHS,
To demonstrate the sensitiveness to the environment and commitment to safety by doing the right thing at the first time, as described in ISO 9001, ISO 14001 and AS/NZS 4801.
To reduce the manufacturing and operating costs and enhance Return on Investment (ROI) through implementation of QMS, EMS and OHS

Aside from above, any business can get a higher ROI by way of IMS which uses the advantage of similarities of ISO 9001, ISO 14001 and AS/NZS 4801. Also, it can minimize ambiguities and confusion amongst employees when implementing the QMS, EMS and OHS associated standards.

Latest statistics reveal that several institutions have successfully integrated partially or fully all the management systems. For example, automotive, electronics, steel, chemical and service (construction industry) industries have proven the effectiveness of IMS via improved ROI. Basically, they were capable to decrease operating costs, time required to implement the processes, complexity (or ambiguity) of the management systems, through IMS. Similarly, such companies were able to have higher employee satisfaction and moral by way of integrated or simplified strategy to defining function instructions or job descriptions and tasks or performance standards.

There are a number of rewards could be derived via implementation of an IMS in an organization:

Since QMS, EMS and OHS has similarities, all three can be simply combined to have common organizational goals and objectives;
Can have a harmonized and simplified management program in the organization; in essence, workers or staff can be provided with one set of clear instructions rather than multiple instructions that can lead to confusion and conflicts. Therefore, much documentation and reporting on each system can be minimized.
The training of employees can be streamlined under single system rather than multiple training required under a number of systems.
Optimum use of resources resulting from maintaining a single process for all activities required under IMS. In other words, staff training, document control, management review, corrective and preventive actions need only less time and effort compared to implementing multiple management systems.
Can enhance organizational performance in terms of reduced customer complaints, product non-conformities, accident, wellness and environmental related risks; similarly, it can reduce top quality related risks or issues as well.
It helps the organization to combine high quality, environmental and OHS objectives into the overarching corporate strategy.
It emphasise the top management and the staff at all levels to consider top quality, environment and safety with equal priority.
It puts in place a broad agenda for continual improvement of top quality, environmental and OHS systems.

In summing up, one can conclude that Integrated Management Method will allow any construction organization (or any other) to combine quality (AS/NZS ISO 9001), Environment (AS/NZS ISO14001) and Wellness and Safety (AS/NZS 4801) into a single management system. It will not just make the organization effective in terms of compliance on high quality, environmental and wellness & safety but additionally be able to improve its efficiency and productivity resulting in higher ROI.

-Why Use a Commercial Property Management Company

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February 17, 2016

9:13 am

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If you are the owner of commercial property, you may be interested in looking into hiring a commercial property management company. There are many reasons to turn to the professionals to handle the management of your commercial property. A few of those reasons are listed below:

Commercial property management can make the stress of owning a property disappear

Sometimes, investors are reluctant to become landlords or to own investment properties because they feel that the task of renting and managing a property will be too time consuming. You may have visions of late-night calls due to emergencies or of spending your days showing the property to perspective tenants or dealing with tenant complaints.

When you trust a commercial management company, you dont have to worry about any of these issues. The commercial property management professionals that you hire can handle all of the day-to-day tasks and obligations involved in renting and maintaining a commercial property. Not only that, but if you develop an ongoing long-term relationship with the commercial property management company, the managers can get to know your building and tenants and can make recommendations to you on improvements or operating policies.

Commercial property management can help to keep your tenants happy

Many tenants, especially in commercial buildings, like to know that they have an expert available to help them with issues. Rather than dealing with an inexperienced landlord or with a landlord working on his own, those renting commercial properties like to have a professional available as a manager. Commercial property management companies can get to know your tenants and can handle any issues or concerns, keeping things running smoothly at all times.

Commercial property management can involve an expert approach to maximizing profits

When you place your trust in a commercial property management company, they may be able to provide important device on keeping your investment profitable. This may include suggesting improvements to the property or changes to the lease agreement or rental terms that will allow you to better maximize your profits. Your commercial property management company can also keep you up-to-date on the financial situation of your rental property so you will know at a glance what the numbers look like and whether you are making a good profit on your real estate investment.

Commercial property management companies can help to keep your rental space in good shape

By handling emergency situations quickly, commercial property management companies can help to ensure repairs are done before any damage to the building occurs. Further, commercial property management professionals can keep an eye on what is going on in the building on an ongoing basis, suggesting repairs or maintenance that will prevent problems from developing. It is a good idea to keep your building maintained at all times and it is helpful to have experts advising you on what needs to be done.

Hiring a Commercial Property Management Company

Hiring a commercial property management company is important for all of these reasons. The bottom line is, when you have a commercial property, it can be a great investment- but only if it is managed well. Put your trust in the experts to ensure that your investment pays off.

To learn more information about reliable Commercial Property Management, visit at: http://www.reisproperty.com/

Are You Planning To Take Up Hotel Management Course in India

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February 1, 2016

1:58 pm

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When it comes to judging the infrastructural development of a country, hotels mainly take into consideration. As this industry is closely connected to the tourism development of any country, the tourism departments of every nation generally wish to make their restaurants the best in such a way that the best service can be offered to the foreign tourists visiting their nation. The revolutionary growth of this sector is further enhanced by the recent liberalization. Furthermore, entrepreneurs belonging to this industry also take steps to make sure that they appoint the best staff for ensuring the good service to their customers. They wish to recruit the talented staff for their management department in such a way that smooth functioning can be assured.

Due to the great demand for hotel management personnel, students belonging to Kolkata and even from other parts of the nation are looking for the best hotel management college in Kolkata. The best college offers courses like Bachelors in Hospitality management, Hotel management and Catering Technology, Bachelor of Science in Hospitality and Hotel Administration and several other certificate courses as well. For admission of students to these courses, an entrance examination is conducted by some of the colleges. Here, the students are offered with both practical and theoretical knowledge in restaurant management, which will be of great help to them to shine in this booming industry.

The UG degree courses in this branch of student is for students, who have completed higher secondary level education. As mentioned earlier, people who are interested in kick starting their career in this booming field can take up certificate courses in housekeeping, front office, food production, food & beverage service and restaurant operation. The best thing about the best hotel management college in Kolkata is that campus placement opportunities are offered to students for ensuring that they can get jobs in the best restaurants even before they complete their course from the college.

Students completing either certificate or degree courses from these colleges can find employment opportunities in different departments of the hotel like operations, front office, housekeeping, sales, engineering/maintenance, etc.- This is because hotels generally look for candidates with training in effective hotel management for each of their departments. So, candidates with a degree in this branch of study can get good job opportunities in the future. As they gain more and more experience, their salary will also increase since this industry pays well for its employees.

Guru Nanak Institute of Hotel Management is the Best hotel management school in kolkata under the JIS Group Educational Initiatives. GNIHM has one of the best and biggest infrastructures and is affiliated to National Council for Hotel Management and Catering Technology, Ministry of Tourism, Govt of India, New Delhi. It is also affiliated to West Bengal University of Technology (WBUT) and approved by All India Council for Technical Education (AICTE). The objective of the college is to create future leaders in the Hospitality industry. For more info on Hotel management colleges in kolkata, visit us.

Best online medical practice management software in Australia

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January 30, 2016

11:40 pm

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Gensolve Practice Manager is quickly proving itself to be the best online medical practice management software in Australia.

With large levels of service and convenience offered to Allied Health Professionals, Gensolve practice management software can help to manage stock levels, patient records and bookings all in one cloud-based location. Maintaining your own servers and backups are a thing of the past when your data is hosted securely in the cloud, all while ensuring everyone who requires it, has access to the information they need.

Owners with more than one practice are able to access their information from any location with an internet connection. This makes looking after your practice, whether it’s one or many, even easier.

Gensolve Practice Manager allows users to simply create electronic patient files for individual patient information. Included in this is treatment and analysis plans, patient history records, full medical history report generation, uploading saved and scanned documents, complete online patient management software, plus more.

Easily create and edit appointments within clinician working hours, assign tasks, monitor waiting room times per patient, manage and link cancellations and no shows to patient files, and send appointment reminders by SMS to clients, all with one of the best online practice management software in Australia.

The ability to utilise the industry-leading accounting package integrated into this software application further stands as a testament to this fact, with financial services such as accounting, payroll, retail POS, CRM, and tax available, helping to manage the flow of critical financial data for you.

What further demonstrates Gensolve Practice Manager’s credibility is that the billing system is aligned seamlessly with HICAPS in Australia and ACC in New Zealand, allowing for a patient’s rebate directly to their account.

This practice management software systems software offers full time support and ongoing help with a support resources site available. You’re also given online training and access to the support team as well, so you’ll never have a reason to feel isolate or uninformed again.

Gensolve Practice Manager’s full comprehensive suite of options and services truly puts it in the ranks of the best online medical practice management software and patient appointment software Australia in Australia, being one of the most powerful end-to-end business solutions in the Allied Health arena.

Gensolve Practice Manager is the leading Cloud Based practice and patient management system, offering an easy to use, cost effective end to end solution for all Allied Health Professionals. Being a cloud based application; Gensolve Practice Manager (GPM) helps to alleviate many of the expensive and time intensive tasks associated with maintaining servers, databases, backups, software upgrades and other distractions.

Call Gensolve today for practice manager software and clinical notes software on 1800 436 765 (AU) or 0800 436 765 (NZ) for a personalised business analysis and demo.